• Objectives

-Increase brand awareness

-Introduce new SB sponge : Manh Hon Inox

-Push sales

  • Activities

-Merchandising display at retailer shop

-Sampling

-Product demo

-Sales & lucky wheel

  • Timing and location

-Timing: Dec 2017 – Jan 2018

-Location: 12 provinces

  • Channel

-81 wet markets & 27 supermarkets