• Objectives

– Tết is the most important holiday in our country, hence this is the peak shopping time in a year:

– Optimize this chance to engage with shoppers at shopping malls

– Generate trial and convert to sales

  • Activities

– Merchandising display total brand

– Sampling

– Product demo

– Sales

– Playground for kids

  • Timing and location

-Timing: Jan 2017

-Location: SCViVo HCMC