Brand Activation

SCOTCH BRITE ACTIVATION _ 5X

Objectives

– Increase brand awareness

– Introduce new SB sponge : 5X

– Push sales

Activities

– Sampling

– Sales

– Lucky wheel

Timing and location

– Timing: Dec 2019

– Location: Wet market HCMC

SCOTCH BRITE ACTIVATION _ MẠNH HƠN INOX

Brand: Scotch Brite
Time: Dec 2017 – Jan 2018
Location: 12 provinces

PANASONIC BOOTH AT CAO PHONG DIST 5

Brand: Panasonic
Time: Jun 2021 – 2022
Location: HCM

DOVE DOGMA ACTIVATION BUS

Brand: Dove
Time: Aug – Sep 2019
Location: 15 provinces

AIR-CON ACTIVATION

Brand: Panasonic
Time: Aug 2019
Location: 15 provinces

BEER ACTIVATION

Brand: Bira
Time: Apr 2020
Location: 40 beer outlets at HCM

AJI-NGON SALE OUT

Brand: Aji-Ngon
Time: Sep 2020
Location: HCM, Hanoi

AJI-NGON WET SAMPLING

Brand: Aji-Ngon
Time: Aug 2020
Location: HCM, Hanoi

HAO HAO HAPPY TRUCK

Brand: Hao Hao noodle
Time: Jan – Feb 2021
Location: 6 provinces

MAXKLEEN ACTIVATION

Brand: MaxKleen
Time: Oct 2019 – Jan 2020
Location: 6 provinces

SATORI TET ACTIVATION

Brand: Mineral Water Satori
Time: Jan 2021
Location: HCM, Dong Nai, Binh Duong

BIG BABOL SHAPEEZ SAMPLING

Brand: Big BaBol
Time: Apr – May 2021
Location: HCM, Binh Duong, Gia Lai, Dak Lak

CHUPA CHUPS HALLOWEEN ACTIVATION

Brand: Chupa Chups
Time: Oct 2021
Location: 8 provinces

ACTIVATION AT INDUSTRIAL ZONE

Brand: Chupa Chups, Mentos, Alpenliebe
Time: Jan 2022
Location: Binh Duong, Bac Ninh, Dong Nai

KOTEX HUGGIES DEMO

Brand: Kotex & Huggies
Time: Dec 2017
Location: 6 provinces