Bira Beer Activation

DMS conducted the “Bira Beer Activation” for Bira91 from 2019 to 2020 across 70 venues in HCM City, achieving 120% sampling and 95% sales.

CLIENT

Bira91

TIME

2019 – 2020

LOCATION

70 venues in HCMC

PROJECT OVERVIEW

Activities:

Achievement:

  • Samling 120%
  • Sale 95%

 

SIMILAR PROJECTS

Activity: Product display/ demo (SDA) Technology demos Cooking show & sampling Promotion & redemption Achievement: Reaching 1.000 potential clients and >100 bills  

Activities: Sampling Branding game Collect data from customer survey Achievement: Sampling: 100% Physical minigame: 183.61% Digital minigame: 163.31%

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