Kirin School Tour Activation

DMS conducted the “KIRIN – School Tour Activities 2023” from September 2023 to January 2024, featuring product sampling, branding games, and customer surveys at schools.

CLIENT

KIRIN

TIME

2023

LOCATION

South

PROJECT OVERVIEW

Activities:

  • Sampling
  • Branding game
  • Collect data from customer survey

Achievement:

  • Sampling: 100%
  • Physical minigame: 183.61%
  • Digital minigame: 163.31%

SIMILAR PROJECTS

Activity: Product display/ demo (SDA) Technology demos Cooking show & sampling Promotion & redemption Achievement: Reaching 1.000 potential clients and >100 bills  

Activity: Product display/ demo Technology demos Educational game Promotion & redemption

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