Liberty One – Test Drive

DMS executed the “Liberty One Test Drive” for Piaggio Vietnam in mid-2019, featuring test rides and booth displays in four southern provinces.

CLIENT

PIAGGIO VIETNAM

TIME

07-12/2019

LOCATION

4 provinces in South

PROJECT OVERVIEW

Activities:

  • Booth display – Test ride.
  • Lucky wheel & receive door gift – Promoting sales.

Achievement:

  • 50 test rides/day.
  • Average sales – 4 units per day.

SIMILAR PROJECTS

Activity: Product display/ demo (SDA) Technology demos Cooking show & sampling Promotion & redemption Achievement: Reaching 1.000 potential clients and >100 bills  

Activities: Sampling Branding game Collect data from customer survey Achievement: Sampling: 100% Physical minigame: 183.61% Digital minigame: 163.31%

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