Bira Beer – Beer Fest

DMS executed the “Bira Beer – Beer Fest” project for Bira Beer, featuring extensive sampling and sales activities, and achieved 200% in both sampling and sales.

CLIENT

Bira91

TIME

2019

LOCATION

HCM Youth Cultural House

PROJECT OVERVIEW

SIMILAR PROJECTS

Activity: Product display/ demo (SDA) Technology demos Cooking show & sampling Promotion & redemption Achievement: Reaching 1.000 potential clients and >100 bills  

Activities: Sampling Branding game Collect data from customer survey Achievement: Sampling: 100% Physical minigame: 183.61% Digital minigame: 163.31%

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