New Scotch Brite Mop Activation

DMS managed the “Scotch Brite – New Mop” campaign from November 2021 to January 2022, featuring product displays, demos, and redemptions.

CLIENT

SCOTCH BRITE

TIME

01/2022

LOCATION

4 key cities

PROJECT OVERVIEW

Activities:

  • Activation, gift redemption
  • PG inline
  • Achievement: Sampling: 100% – Sales: 95%

SIMILAR PROJECTS

Activity: Product display/ demo (SDA) Technology demos Cooking show & sampling Promotion & redemption Achievement: Reaching 1.000 potential clients and >100 bills  

Activities: Sampling Branding game Collect data from customer survey Achievement: Sampling: 100% Physical minigame: 183.61% Digital minigame: 163.31%

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