Activities:
- Sampling & Activation
- BA inline
- Scope: 6 Key cities: 60 Supermarkets, 200 Wet markets, 50 Office buildings
- Achievement: Sampling: 101% KPI
Activity: Product display/ demo (SDA) Technology demos Cooking show & sampling Promotion & redemption Achievement: Reaching 1.000 potential clients and >100 bills
Activities: Sampling Branding game Collect data from customer survey Achievement: Sampling: 100% Physical minigame: 183.61% Digital minigame: 163.31%
Activity: Product display/ demo Technology demos Educational game Promotion & redemption
Activity: Product display/ demo Technology demos Cooking show & sampling Seasonal booth decoration Promotion & redemption
Activities: Booth sampling Game Redemption Singer performance – Hoa Minzi Achievement: Sampling: 100% Sales: 102%
Activities: Wet sampling Product display Game Lucky wheel Achievement: Sampling: 120% Sales: 100%
Activities: Activation, gift redemption PG inlineAchievement: Sampling: 100% Sales: 95%
Activities: Booth display – Test ride. Lucky wheel & receive door gift – Promoting sales. Achievement: 50 test rides/day. Average sales – 4 units per day.
Activities: Activation, gift redemption PG inline Achievement: Sampling: 100% – Sales: 95%
Activity: Product display/ demo (SDA) Technology demos Cooking show & sampling Promotion & redemption Achievement: Reaching 1.000 potential clients and >100 bills
Activities: Sampling Branding game Collect data from customer survey Achievement: Sampling: 100% Physical minigame: 183.61% Digital minigame: 163.31%
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Direct Marketing Solutions
DMS ADVERTISING COMPANY LIMITED
